GTM for Telecom

Launch your
mobile service.
Do it right.๐Ÿค™๐Ÿผ

Let's chat โ†’
Success stories
Ting Mobile
Director of Product ยท Tucows (NASDAQ: TCX)
$125M
ARR from zero
Took Ting from zero revenue to a $125M ARR business and a successful acquisition โ€” by obsessing over the activation experience.
Designed BYOD flow that became 85% of all activations
Contributed to acquisition by Dish Network (NASDAQ: SATS)
BSS platform commercialized as Wavelo, now industry-standard
Best Postpaid Carrier โ€” Consumer Reports 2014โ€“2016
mobi ยท Hawaiสปi
VP of Product & Engineering
Regional
โ†’ National
US market expansion
Transformed a regional island carrier into a national US operator โ€” and built the MVNE infrastructure to power others doing the same.
Launched an MVNE service powering multiple MVNOs
Led partnerships with Cisco, T-Mobile, and US Cellular
Built multi-brand platform architecture from scratch
Most Innovative Carrier of the Year โ€” CCA 2023
Consulting
GTM Consultant ยท Multiple engagements
10+
MVNOs launched & advised
โฌก Including a leading Canadian fintech
From scrappy startups to nationally recognized brands โ€” I've guided over a dozen operators through launch, growth, and platform evolution.
eSIM-first onboarding and BYOD flow design across multiple brands
MNO wholesale negotiation and platform selection
GTM strategy across fintech, retail, and media verticals
Every client launched on time with zero legacy technical debt
$125M
ARR scaled at Ting
from zero
85%
BYOD activations driven
via eSIM flow
2M+
Subscribers on platforms
I've built or led
What I do

Everything you need from idea to launch ๐Ÿš€

Whether you need to outsource the entire launch or bring in a specialist to sharpen a specific area, I've done it all โ€” and know where the bodies are buried.

โ—ˆ
GTM Strategy
Market positioning, pricing architecture, and financial planning that holds up when you actually execute. Not just a slide deck.
โฌก
eSIM & BYOD Flows
End-to-end eSIM activation and BYOD onboarding design. I built the flows that drove 85% of activations at Ting โ€” I know what works.
โ—Ž
Platform Selection
Full MVNO or light? BSS-only? Which vendors fit your scale and budget? Structured methodology from RFP to signed contract.
โ—‡
Wholesale & Contract Negotiation
MNO wholesale agreements, MVNE contracts, and vendor terms are where launches live or die. I've negotiated deals on both sides of the table.
โŠ•
MVNO Launch Management
Full launch management from regulatory and licensing through to sales, distribution, and handover to your BAU team. Done across North America and Europe.
Build ยท Operate ยท Transfer

Need more than a consultant? I can run it for you.

Some teams don't yet have the in-house expertise to launch and operate a mobile service. I can embed as an operator โ€” building, running, and handing over to your team once the operation is stable and performing.

1
BuildStand up the platform, vendor relationships, and operational model from scratch.
2
OperateRun the business to agreed KPIs โ€” subscriber growth, activation rates, cost targets.
3
TransferHand over a running, optimized operation to your own team on your timeline.

15 years in. Only ever done digital.

Brad Coates

Brad Coates ยท Founder & Lead Consultant

I've never worked for a legacy carrier. Every company I've been part of was building something digital-first โ€” app-based onboarding, eSIM-native flows, modern BSS stacks. That's not a coincidence, it's a philosophy.

I'm deeply connected across the telecom ecosystem โ€” vendors, carriers, platform providers, operators at every scale. I use every modern tool available, including AI and automation, to move faster and deliver more than a traditional consultant ever could.

Let's talk.
๐Ÿค™๐Ÿผ

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in
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+1 647 521-5330