About Uncharted Mobile
Learn more about our mission and the team behind it
Our Mission
At Uncharted Mobile, we make eSIM activation simple — not just for end users, but for the carriers, MVNOs, and teams building behind the scenes.
With over a decade of experience launching and scaling mobile providers, we've seen what works (and what doesn't). We know how to turn complexity into clarity — from full-stack integrations to lightweight digital journeys.
Meet the Team
The experts behind Uncharted Mobile's success
Brad Coates
Lead Consultant & Founder
With 13+ years of experience launching MVNOs, MVNE/MVNAs, and the systems that power them, he's helped companies across North America and Europe bring mobile services to market quickly and profitably.
Career Highlights
VP of Product & Engineering, mobi (Hawai'i)
Built a B2B platform supporting 2M+ subscribers and multiple brands. Led partnerships with Cisco (NASDAQ: CSCO), T-Mobile (NASDAQ: TMUS), and US Cellular (NYSE: USM).
Winner: Most Innovative Carrier of the Year (CCA 2023)
Director of Product, Ting Mobile (NASDAQ: TCX)
Scaled to 300,000+ subscribers and $125M in revenue. Drove BYOD adoption (80%+ of activations), contributed to Ting's acquisition by Dish (NASDAQ: SATS), and commercialized the BSS platform now known as Wavelo.
Telecom Consultant
Advised MVNOs and MNOs on eSIM provisioning, digital onboarding, and GTM strategy. Partnered with vendors including AWS, RiPSIM, Sinch, NetNumber, and WG2.
"Through Uncharted Mobile, Brad helps businesses unlock new revenue and customer loyalty by launching branded mobile services—quickly, profitably, and without the burden of in-house telecom complexity."
Future Team Member
Position
We're growing our team to better serve our clients.
Future Team Member
Position
We're growing our team to better serve our clients.
Future Team Member
Position
We're growing our team to better serve our clients.
Ready to simplify your next move?
No hard sells. No jargon. Just a conversation about where you want to go.
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